Create a visually captivating campaign for Tasting Australia, a 10-day food and beverage festival celebrating South Australian produce and culture. The festival is directed at food and beverage enthusiasts, local South Australians and travellers with a wide target audience. The visual campaign should represent the brand Tasting Australia, showcasing (as per their website) ‘a celebration and collaboration of people, produce and place’.

These designs encompass an inclusive, celebratory food and beverage event. The tone is welcoming, modern, curious and fun. They showcase the diversity and excitement of the festival and its offerings. The earthy pastel palette nods to colours found in food and beverages, like the pink of a fresh salmon fillet, or the green of a cucumber, or the pop of muted orange found in a Rose Gin cocktail. The design showcases the contrast of an old world etching/sketch in a contemporary setting, nodding to the evolution of the gastronomic movement.