BRANDING + DESIGN

Here, brands are made, not assembled.

I work with thoughtful businesses that want something original.
Not cookie-cutter or trend-led.
Brands that care about how they show up and what they put into the world.

The work is deliberate and hands-on. Ideas are explored, tested and shaped until they feel right. The process is organic, a little bit messy, and always grounded in deep strategy. That’s where the bold ideas come from, not shortcuts or templates.

This is branding with character and presence.
Built from the inside out.
Made to last.

Good branding makes people stop, look and listen. Not because it’s loud, but because it has substance.
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Open magazine on a white desk featuring an article about Andalusia, Spain, with a scenic photograph of a bridge over a canyon. Surrounding items include a cup of tea, pens in a pink ribbed container, a camera, and a stack of notebooks and folders.
Three colorful posters advertising the "Tasting Australia" event from May 2 to May 12, 2025 in Adelaide, featuring illustrations of beans, a drink with lemon slices, and a shell, arranged outdoors against a backdrop of greenery.
Crowded beach with many umbrellas, people swimming, wading, and relaxing in the water, and boats anchored near the shore.
Handmade paper business cards for Organic Market & Cafe, featuring colorful logo with stylized vegetables and text in green, on a beige background.
Bus stop advertisement promoting mental health awareness for World Mental Health Day on October 10, featuring colorful illustrations of flowers with a message encouraging viewers to see beyond stigma and make mental health more visible.
White buildings with orange trim under a clear blue sky, situated on a gravel ground with some rocks and sparse vegetation.
Smartphone displaying a card with the text 'Students of the World. Study Abroad.' alongside promotional images and text about studying abroad in Argentina and Canada with a world logo above.
Close-up of a person's hand pulling back a black knit hat to reveal a tag that says 'The Salty Finn' with a logo of a sun over water.

Hey there, I’m Rhiannon, the founder and designer behind Valle Design Co. I live in the Adelaide Hills with my family, our veggie patch, and a flock of chickens and ducks. Valle is my design studio, where thinking and making go hand in hand.

My background spans design, photography, art and food, which means I care deeply about craft, process and how things are put together. I like work that’s considered but not overdone, work that shows thought, exploration and care.

I’m drawn to brands with personality and substance. Brands that don’t want to blend in, but also don’t want to shout (too loudly).

Sustainability matters to me, not as a trend, but as a way of working that values longevity over quick wins. If you’re building something meaningful and want a brand that reflects that, you're in the right place.

Let's chat and create something special.

LET'S CHAT 
Your brand Should be seen and heard
Sign for Organic Market & Cafe on a city street

Brand Identity & Strategy

This is where the magic starts. I don’t just whip up a logo and call it a day, branding runs deeper than that. I take the time to get to know you, your values, your dream clients, and what makes your business tick. Then we craft a visual identity that actually feels like you.

Here’s what that usually includes:

  • In-depth Strategy about your business/brand

  • Custom logo suite

  • Curated colour palette

  • Thoughtful typography

  • Brand guidelines

Person holding a canvas tote bag with a green and pink graphic, wearing a striped shirt and orange cardigan, standing against a red and white wall.

Graphic Design

Whether it’s a fresh set of social media templates or a beautiful brochure you’re proud to hand out, I’ve got you covered. Clean, considered, and designed to reflect your brand personality without the fluff.

Some things I regularly create:

  • Custom illustrations

  • Marketing material (flyers, posters, postcards)

  • Print design (business cards, stationery)

  • Packaging design

  • Editorial layout and multi-page documents

A quiet street scene in a European town with two-story buildings featuring balconies and shutters. People are walking on the sidewalk, and a few are in the street. The road is lined with old-style architecture, and there is clear weather.

Photography

While I don’t take on big photography gigs anymore, I still offer photography that supports your design project. That might mean sourcing the right images, editing what you already have, or jumping behind the camera for something small and specific.

You can expect:

  • Image sourcing and editing

  • Light product or location shoots (Adelaide Hills/local only)

  • Access to my own collection of travel and lifestyle photography

  • Stock-style imagery available for purchase

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